Don't Hate The Players, Hate The Game

Youthforia, Apple, and Patagonia walk into a bar...

The month started out with the Youthforia controversy that reeked of fast beauty hyperconsumerism. Shortly thereafter, we all had to process Apple’s soul-crushing iPad campaign that painted a dystopian picture of our near future. Then late last week, with barely a glimmer of hope for humanity, I stumbled across Patagonia’s Shitthropocene, a must-watch satirical film about how everything is going to shit and we’re all fucked. Their words, not mine. 

Needless to say, I have been feeling a little ick and wondering wtf is wrong with us.  

Don’t hate the players, hate the game.

Both Youthforia and Apple made some serious mistakes with their execution. And both brands were met with backlash of epic proportions. Apple will shake it off. Youthforia may not survive. I’m not interested in criticizing the founder, product development teams or creative teams.…