Is Sustainability Scalable?

Is it possible for a business to 'do no harm' and still thrive?

Is “sustainability” scalable? Or is this an unachievable oxymoron that torments conscious leaders and environmentally-mission driven brands?

This was a topic of conversation at last week's WE ARE THE BOARD meeting when a room full of forward-thinking, heart-centered C-suite execs considered what it really takes to start and scale a sustainable business.

What does sustainability even mean?

In the world of “clean” beauty and wellness, there’s a lexicon that we’ve come to use and accept. It distinguishes one’s business model, brand, and even one’s leadership style as separate from “conventional” beauty and wellness. Language like “clean”, “sustainable”, “ethical”, “transparent”, “conscious”, and “mindful” is woven into the manifestoes and mission statements of many well-intentioned companies. And having worked within this space for over two decades, I believe that for a vast majority of leaders, their intentions are sincere. No one is cool with the idea that their business practices migh…