Resonance Before Reach

The magic of niche influence.

Last week, I attended a virtual book launch party. My friend and former business coach, Kelly Campbell, recently birthed her beautiful book, Heal To Lead, and she invited me to share a few words about the impact our work had on my career and life. Before the attendees were let into the Zoom, a few of us were chatting and getting acquainted. One of the other guest speakers asked how the launch was going so far. "Saw your Instagram pic with your books at Barnes & Noble – that must've been such a surreal moment!"

Kelly smiled. “It’s all an illusion.”

She sort of laughed in a lighthearted way, but her response wasn’t just a humble deflection. She went on to say that while that moment was cool, and there have been other magical moments during the go to market process, there’s also a lot of ‘smoke and mirrors’ that create an illusion of a larger-than-life brand launch.

“If the aim was for Heal To Lead to become a NYTimes bestseller or hit #1 on Amazon in its first week, there are agencies wh…