The Rise of The Conscious Economy

As individuals, brands and businesses wake up, it’s important to identify those that are driven by genuine moral action and purpose, versus those that are motivated by moral aspirations and profit.

It’s 2024, and there's no such thing as business as usual. Over the last four years, we’ve all had to learn new skills to survive, adapt, hack, reinvent, realign and re-engage with ourselves, our work, and the world. And while this process has looked different for all of us, it’s left no one unchanged. Our normal routines have been rerouted, our sense of stability threatened, our beliefs challenged, our boundaries pushed. And perhaps above all, our individual purpose has been brought into question with a sense of urgency. What am I really doing here? 

In every aspect of our lives, we’ve likely sensed a shift. We’re asking different questions, seeking deeper answers, working in a more intentional way, and surrounding ourselves with more inspiring people who get it. This isn’t just happening to you; it’s happening to anyone who is paying attention. 

In…