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Christine Morrison's avatar

I love this — as a (very infrequent) surfer and a brand marketer, it is incredibly insightful! I think about brands like Beautycounter (moreso at its inception when the sales approach and connection to legislation was stronger) and Goop with its constant - often wacky but years later rational to the mainstream - breakthroughs in thinking. Brands like Higher Dose that are revolutionary in how we approach wellness at home also come to mind.

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Steven Tate's avatar

This was such a great read. Thanks for sharing a guide on Culture Creators. I've often said that every marketing organization needs to embrace their "weird side" and embrace the "weird ones" in the room, bc they often have the answer. Still looking for a more appropriate word to substitute in for weird! :)

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