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Mall Talk by Trish Mock's avatar

I needed this today. I’ve become so disillusioned with using social media as one of the supposed pillars of a brand’s reach and presence. It feels like screaming into the void and doing nothing more than feeding the beast while driving myself crazy.

I like to believe that people seek out beauty and knowledge in the content they consume, but it becomes so deflating when I create content to strike wonderment that falls on deaf ears, whilst some gimmicky wellness bro brand account that follows soundbite and meme trends gets 10 X engagement.

I refuse to fall into that trap, regardless of how well their posts appear to perform in comparison. Every time I create something and put it out for consumption, I try to ask myself, “does this spark curiosity?“

But perhaps platforms like Instagram and TikTok are too far gone. Maybe it’s time for brand founders who want to create beauty and contribute meaning and curiosity and wonder meant to do so elsewhere.

Excited to see the go to market playbook roll out 🫶🏻

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April Uchitel's avatar

LOVE LOVE LOVE!

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