Asking More Beautiful Questions

In fiercely difficult and unbeautiful times.

In my last post, I shared a glimpse of the breakdown breakthrough I experienced while on vacation. (If we don’t have the occasional existential crisis in our career, are we even working?)

Stepping away from the content machine gave me time to reflect on the purpose of creating content in the first place. This was not just a self-directed inquiry about The Soul of Brand, but also a broader exploration of how to best support clients in crafting differentiated beauty brands and effective marketing strategies that break through the noise with meaningful, relevant, resonant, and, dare I say, beautiful content - the kind of content that people actually seek out. 

With overflowing inboxes, incessant text spam, and phones buzzing with notifications, we rarely have the time or attention span to seek out the content that truly interests or inspires us. We're too busy trying to catch and consume the barrage of information constantly hurled our way. When we do “sign up to receive” anything, it’s of…