I needed this today. I’ve become so disillusioned with using social media as one of the supposed pillars of a brand’s reach and presence. It feels like screaming into the void and doing nothing more than feeding the beast while driving myself crazy.
I like to believe that people seek out beauty and knowledge in the content they consume, but it becomes so deflating when I create content to strike wonderment that falls on deaf ears, whilst some gimmicky wellness bro brand account that follows soundbite and meme trends gets 10 X engagement.
I refuse to fall into that trap, regardless of how well their posts appear to perform in comparison. Every time I create something and put it out for consumption, I try to ask myself, “does this spark curiosity?“
But perhaps platforms like Instagram and TikTok are too far gone. Maybe it’s time for brand founders who want to create beauty and contribute meaning and curiosity and wonder meant to do so elsewhere.
Excited to see the go to market playbook roll out 🫶🏻
Thank you for this thoughtful response, Trish. I hear you - so much of the content that gets the most engagement is just a distraction from life, and it feels like such a waste of time! The content that sparks curiosity and inspires creativity is undervalued. Yet, I want to believe there are enough of us that feel this way that a new paradigm - and a new platform - would be successful. I'll be excited to hear your thoughts on the GTM playbook.
I needed this today. I’ve become so disillusioned with using social media as one of the supposed pillars of a brand’s reach and presence. It feels like screaming into the void and doing nothing more than feeding the beast while driving myself crazy.
I like to believe that people seek out beauty and knowledge in the content they consume, but it becomes so deflating when I create content to strike wonderment that falls on deaf ears, whilst some gimmicky wellness bro brand account that follows soundbite and meme trends gets 10 X engagement.
I refuse to fall into that trap, regardless of how well their posts appear to perform in comparison. Every time I create something and put it out for consumption, I try to ask myself, “does this spark curiosity?“
But perhaps platforms like Instagram and TikTok are too far gone. Maybe it’s time for brand founders who want to create beauty and contribute meaning and curiosity and wonder meant to do so elsewhere.
Excited to see the go to market playbook roll out 🫶🏻
Thank you for this thoughtful response, Trish. I hear you - so much of the content that gets the most engagement is just a distraction from life, and it feels like such a waste of time! The content that sparks curiosity and inspires creativity is undervalued. Yet, I want to believe there are enough of us that feel this way that a new paradigm - and a new platform - would be successful. I'll be excited to hear your thoughts on the GTM playbook.
LOVE LOVE LOVE!
🙏🏼🙏🏼🙏🏼
Stellar piece today. It truly makes me want to seek out and sit with the beauty that is all around me, both within and without. Thank you.
Thank you. There’s so much beauty OUT THERE. I’d love for more content, including my own, to invite us out of the content loop and into life.
This is profound. Thanks for your eloquence. :)
Thank you so much. Thank you for reading. I’m so glad it touched you.