This is genius, as always! I couldn’t agree more about the authentic way in which Pamela Anderson has reestablished herself in the zeitgeist — it’s so honest and engaging. What I can’t wait to see is how this translates to her beauty brand…I want to see zero mention of “anti aging” and a direct extension of her ethos.
I think Sarah Blakely has done a great job of maintaining her brand’s “niche” despite enormous success — and incredible competition, particularly skims. The recent launch of Sneex, while not appealing to me aesthetically, speaks to everything you’ve captured here. It’s the same unique innovation and problem-solving mentality that she approached shapewear with, and she is treading slowly.
I would love to see Clinique really try to reclaim its magic — their Black Honey products and campaign was a nice nod to the past but just narrow in focus. The three-step skincare is ripe for a comeback…particularly among the younger target (fingers crossed the CA bill passes that prohibits active ingredients sold to tweens; could be a great opening for the Estee brand).
This is genius, as always! I couldn’t agree more about the authentic way in which Pamela Anderson has reestablished herself in the zeitgeist — it’s so honest and engaging. What I can’t wait to see is how this translates to her beauty brand…I want to see zero mention of “anti aging” and a direct extension of her ethos.
I think Sarah Blakely has done a great job of maintaining her brand’s “niche” despite enormous success — and incredible competition, particularly skims. The recent launch of Sneex, while not appealing to me aesthetically, speaks to everything you’ve captured here. It’s the same unique innovation and problem-solving mentality that she approached shapewear with, and she is treading slowly.
I would love to see Clinique really try to reclaim its magic — their Black Honey products and campaign was a nice nod to the past but just narrow in focus. The three-step skincare is ripe for a comeback…particularly among the younger target (fingers crossed the CA bill passes that prohibits active ingredients sold to tweens; could be a great opening for the Estee brand).
LOVE THIS ONE SO MUCH!!!