Talk about resonance! I admittedly got so caught up in getting to launch that I neglected much of the GTM planning and what would happen after launch. Lesson learned, but 5 months post launch I’m back tracking and putting in the work to build an earnest community (and the other Cs!).
I’m so glad this resonates, and sorry that it took learning this lesson the hard way. I think most founders can relate. The landscape has changed. The old playbook is outdated. Brands have to go deep and do the work these days, and in the end, I think brands will be better for it. I hope you continue reading as I dive deeper into the Six C’s…and let me know how these tools work for you. xx
I think the GTM calendar and content coordination is so important, but often overlooked for early stage companies. I also love the callout of forums as a channel--Reddit obviously being the main focus here, which is currently doing great with their ad placements.
Yes, Reddit cannot be overlooked as a part of any GTM strategy. It will be interesting to see which other channels emerge, especially in light of the censorship issues that we are facing.
As an early stage CMO, I have experienced this first hand. It's easy to get brand awareness but harder than ever to scale to that first $1M. Your insight is INVALUABLE to founders and their small teams who need to be fiscally responsible, nimble and creative while driving growth in a sustainable way. Will your framework become a paid course?
Talk about resonance! I admittedly got so caught up in getting to launch that I neglected much of the GTM planning and what would happen after launch. Lesson learned, but 5 months post launch I’m back tracking and putting in the work to build an earnest community (and the other Cs!).
I’m so glad this resonates, and sorry that it took learning this lesson the hard way. I think most founders can relate. The landscape has changed. The old playbook is outdated. Brands have to go deep and do the work these days, and in the end, I think brands will be better for it. I hope you continue reading as I dive deeper into the Six C’s…and let me know how these tools work for you. xx
I think the GTM calendar and content coordination is so important, but often overlooked for early stage companies. I also love the callout of forums as a channel--Reddit obviously being the main focus here, which is currently doing great with their ad placements.
Yes, Reddit cannot be overlooked as a part of any GTM strategy. It will be interesting to see which other channels emerge, especially in light of the censorship issues that we are facing.
As an early stage CMO, I have experienced this first hand. It's easy to get brand awareness but harder than ever to scale to that first $1M. Your insight is INVALUABLE to founders and their small teams who need to be fiscally responsible, nimble and creative while driving growth in a sustainable way. Will your framework become a paid course?