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Katie's avatar

Your Creative Tension chart is spot on! Love the way you think. I had a conversation this week about the danger of over-optimizing the shopping process. Keeping some friction in the right places - joy of discovery, trying a new style, having an emotional response to a beautiful dress - we def don’t want to lose these. The tension part is critical and a good thing, for sure.

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Jess Eggert's avatar

Everything about this is spot on. When everything is artificial slop, the only logical way to stand out is to be real, tangible, textural!

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