Your Creative Tension chart is spot on! Love the way you think. I had a conversation this week about the danger of over-optimizing the shopping process. Keeping some friction in the right places - joy of discovery, trying a new style, having an emotional response to a beautiful dress - we def don’t want to lose these. The tension part is critical and a good thing, for sure.
Always love a good comparison chart! :) And yes to intentional layers of friction. @Chris Danton wrote a great LinkedIn post about this which I linked to in the post.
A) love a chart. Always makes my heart sing to see things clearly B) Think friction will be one of the biggest trends of 2025-6. We will crave it more and more.
Really like what you point. How AI, instead of oversimplifying, can be an exigent companion. After intense months of using, testing, pushing me (and it?) we came to the conclusions that the only AI which truly delivers is the one… we invent.
I love that you are showing how to do just that — we can't turn a blind eye and pretend it's not happening. It's here. We can embrace it for its value and have it serve a purpose with us leading the way ...or have it steamroller us.
Your Creative Tension chart is spot on! Love the way you think. I had a conversation this week about the danger of over-optimizing the shopping process. Keeping some friction in the right places - joy of discovery, trying a new style, having an emotional response to a beautiful dress - we def don’t want to lose these. The tension part is critical and a good thing, for sure.
Always love a good comparison chart! :) And yes to intentional layers of friction. @Chris Danton wrote a great LinkedIn post about this which I linked to in the post.
A) love a chart. Always makes my heart sing to see things clearly B) Think friction will be one of the biggest trends of 2025-6. We will crave it more and more.
Everything about this is spot on. When everything is artificial slop, the only logical way to stand out is to be real, tangible, textural!
So glad this hits, Jess. And you said it best in your interview with Nikita Walia.
Really like what you point. How AI, instead of oversimplifying, can be an exigent companion. After intense months of using, testing, pushing me (and it?) we came to the conclusions that the only AI which truly delivers is the one… we invent.
Yes yes yes! We must find ways to invent and incorporate it in ways that serve us and our creative aims.
I love that you are showing how to do just that — we can't turn a blind eye and pretend it's not happening. It's here. We can embrace it for its value and have it serve a purpose with us leading the way ...or have it steamroller us.
Exactly. And I’m not sure how to do it. But I’m committed to owning it, before it owns me.