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Katie's avatar

Your Creative Tension chart is spot on! Love the way you think. I had a conversation this week about the danger of over-optimizing the shopping process. Keeping some friction in the right places - joy of discovery, trying a new style, having an emotional response to a beautiful dress - we def don’t want to lose these. The tension part is critical and a good thing, for sure.

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Rachel Roberts Mattox's avatar

Always love a good comparison chart! :) And yes to intentional layers of friction. @Chris Danton wrote a great LinkedIn post about this which I linked to in the post.

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Chris Danton's avatar

A) love a chart. Always makes my heart sing to see things clearly B) Think friction will be one of the biggest trends of 2025-6. We will crave it more and more.

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Jess Eggert's avatar

Everything about this is spot on. When everything is artificial slop, the only logical way to stand out is to be real, tangible, textural!

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Rachel Roberts Mattox's avatar

So glad this hits, Jess. And you said it best in your interview with Nikita Walia.

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Laurent François's avatar

Really like what you point. How AI, instead of oversimplifying, can be an exigent companion. After intense months of using, testing, pushing me (and it?) we came to the conclusions that the only AI which truly delivers is the one… we invent.

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Rachel Roberts Mattox's avatar

Yes yes yes! We must find ways to invent and incorporate it in ways that serve us and our creative aims.

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Christine Morrison's avatar

I love that you are showing how to do just that — we can't turn a blind eye and pretend it's not happening. It's here. We can embrace it for its value and have it serve a purpose with us leading the way ...or have it steamroller us.

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Rachel Roberts Mattox's avatar

Exactly. And I’m not sure how to do it. But I’m committed to owning it, before it owns me.

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